Timepieces with athletic prowess and aesthetic appeal are winning over the women's watch market.
CLOCKWISE FROM TOP RIGHT: The glow of 18k yellow gold and sparkle of 40 brilliant-cut diamonds make this 41mm Royal Oak Quartz by Audemars Piguet ($50,500) a showstopper. The dial, featuring a “Grande Tapisserie” pattern, is available in blue or silver. The Royal Oak hands feature a luminescent coating for better reading in low light. 254 N. Rodeo Dr., Beverly Hills, 310-651-7724. The dial of Chopard‘s Happy Sport Medium Automatic ($41,240) is enlivened with 2.31 carats of diamonds, some of which move within the 18k rose gold- and diamond-accented case. The watch features an automatic movement, and the 18k rose gold bracelet adds sporty yet elegant appeal. Westime, 8569 W. Sunset Blvd., West Hollywood, 310-289-0808. This Richard Mille RM 07-01 ($190,000) has a tonneau-shaped case that encapsulates an in-house-designed, highly skeletonized caliber CRMA2 automatic movement. The bracelet comes in 5N red gold or in white gold and features 36 spline screws in grade 5 titanium for extra strength and flexibility. 222 N. Rodeo Dr.,Beverly Hills, 310-285-9898.
According to Euromonitor International, the global market for women’s luxury watches last year was estimated at $10.3 billion, a 60 percent increase since 2005. This season, as the demand for serious and stylish women’s timepieces continues to expand, watchmakers are putting more sporty pieces in play. Watch wardrobe favorites these days (for men and women) center around timepieces that are finely tuned and also multifaceted, watches that can go from the gym to the boardroom, that are not only handsome (and versatile!) but incorporate helpful functions that make them useful tools. Beauty… and brains.