American ready-to-wear brand Veronica Beard will open its second West Coast store location at Palisades Village in Pacific Palisades in March. With two boutiques in Manhattan, one in Manhasset, one in Dallas and one in Los Angeles, the Palisades Village store will mark the brand's sixth U.S. store opening since its retail debut in August 2016. Since founding their eponymous brand in 2010, co-designers and sisters-in-law Veronica Miele Beard and Veronica Swanson Beard have evolved the label into a go-to for modern wardrobe staples, propelling recent domestic and international growth via retail, e-commerce and wholesale channels.
Like its counterparts in New York, Dallas and Los Angeles, the Veronica Beard store at Palisades Village will offer the brand's full ready-to-wear, jeans and shoes collections, including the iconic Dickey Jacket and feminine tailoring that make up the Veronica Beard look.
“We're focused on retail expansion as part of our growth strategy and after opening on Melrose a year ago, Palisades Village feels like a natural next step for us. We have a strong customer base here and we're excited to continue offering her a layered shopping experience where she can immerse herself in the world of Veronica Beard." - Veronica Miele Beard
To bring the Veronica Beard vision to life, the co-designers worked with interior designer Carolina de Neufville to outfit the 1,000-square foot space with bamboo furniture by Paul Frankel covered in batik prints and leopard accents, vintage surfboards, California photography and clapboard walls mixed with raffia and linen to give the store a beach shack feel, in keeping with the seaside locale of the area.
"We want each Veronica Beard store to have its own DNA and to feel special. People want to be surprised and delighted, so we sought to create an exciting and inviting store environment that we thought would appeal to our Palisades Village customer while also making them feel like they're at home in our world."- Veronica Swanson Beard
Veronica Beard Palisades Village 15225 Palisades Village Lane