The ordinary foot massage goes oh-so-luxe on Beverly Boulevard.
Ditch the cheap foot rubs advertised on seemingly every street corner in LA. For your next quick-footie-fix, head to The Now, where LA-based founders Erica Malbon and Gara Post have tapped their complementary backgrounds of marketing and design to launch a hidden, hipster-loved oasis for all things massage. Enter off of bustling Beverly Boulevard and unwind without the… hmm… worry inherent in going to random, hole-in-the-wall spots. Choose from the simplified menu of eight pampering massages ($35 for 30 minutes; $60 for 60 minutes) and pimp your treatment with an add-on of Jiva-Apoha aromatherapy oils to set the mood (or, the collagen-boosting Beauty Sleep eye mask, or detox-ing Power Cleansing mask…). The stylish bohemian space is designed to look like the Yucatán’s buzzy-yet-serene beach-front resorts, transforming a routine foot-rub into a tropical getaway. 7611 Beverly Blvd., Los Angeles, 323-746-5525