June 21, 2017
June 16, 2017
By Ramona Saviss | November 1, 2016 | Watches & Jewelry
For The Giving Keys, charity begins with fashion.
The Giving Keys founder, Caitlin Crosby, launches the Matte Black key necklace for men this season as part of her Rebels With a Cause campaign to pay-it-forward.
Caitlin Crosby founded her jewelry brand, The Giving Keys, to help people transition out of homelessness. She did so by enlisting the homeless to help engrave inspirational words on spare keys she would then turn into necklaces. “I came up with the pay-it-forward concept, so you get your engraved key and pass it on to someone who needs it more than you,” says Crosby, 34, a singer/ songwriter-turned-entrepreneur who grew up in showbiz (her father is an A-list Hollywood manager).
Once the wearer of a key fulfills its message by overcoming adversity, they pass it on to someone else, while sharing their own story on the Giving Keys website. Today, as the brand launches a Matte Black men’s key ($42), its jewelry is sold in more than 1,200 stores worldwide and boasts a strong celeb fan base, including the likes of Leonardo DiCaprio, Ryan Gosling, and Taylor Swift.
This fall, as part of Homelessness Awareness Month, The Giving Keys will also partner with nonprofits around the country that focus on different areas of homeless support (youth, veteran, mentally ill); launch a second pop-up shop at The Grove; and promote a larger do-good campaign locally by commissioning street art around the city. The charitable Giving Keys also continues its partnership with the nonprofit Chrysalis to help hire and vet homeless people and place them at its Arts District warehouse—currently, the brand has helped 46 individuals (and counting!). Heavenly indeed.
PHOTOGRAPHY BY TRAVIS SCHNEIDER (CROSBY); KENZIE KATE (BELIEVE NECKLACE); LYDIA MURTY (CREATE NECKLACE)