Master & Muse founder Amber Valetta wears 100% NY, a collection dedicated to zero waste and sold on her site.
As eco-friendly fabrics and sustainable production processes advance, many LA-based labels are taking a greener approach. For instance, Sanctuary Clothing’s philosophy of laid-back luxury is carried through with a conscience, says Creative Director Deb Polanco. “It’s the way our company operates,” she continues, citing recycled fabrics, undyed cottons, and grown fiber crops wherever possible as some of the ways the company thinks about sustainability.
The Stella McCartney Beckett clutch ($770).
Model/actress/humanitarian Amber Valletta recently unveiled her Santa Monica-based online boutique Master & Muse, a “one-stop shop” for conscious consumption. For spring 2014, the store will feature LA-based designers who produce their lines locally, including Vitamin A by Amahlia Stevens, Sydney Brown, Clare Vivier, and SVILU. Says Valletta, whose commitment to responsible buying derives not only from her fashion-insider status, but also as a consumer and mother: “Fashion thrives on creative evolution, and we have a real opportunity to grow into a more thoughtful industry if we start seeking out solutions that are based on more than just the bottom line. It’s our responsibility to people and planet to buy better.”
International fashion stars are also leaning towards green. Designer Stella McCartney (8823 Beverly Blvd., West Hollywood 310-273-7051), a longtime champion of sustainable materials and practices, is debuting an expanded 100 percent organic cotton denim line for 2014. And she will launch the Beckett, a eco fauxnappa bag made from renewable resources instead of petroleum-based ones.
But it’s not just big brands that are upping their eco-cred. Emerging lines such as Joshua Katcher’s Brave GentleMan are 100 percent sustainable, using Italian “future leathers” and fair labor methods. Says Katcher, “The most exciting thing about working with future fabrics is that technology continues to advance and there are very few limits when we look into the future.”