With the debut of their tenth LA studio, the biker chicks behind SoulCycle fete year 10 of a fitness revolution.
“Our riders come for their bodies but stay for the breakthroughs,” says SoulCycle cofounder Elizabeth Cutler of the LA cycling phenomenon.
While NY may be the city for work-a-holics, LA is the city for work-out-a-holics. It’s no surprise that New York–founded SoulCycle made its way to the best coast and hit the ground running. Today, the cult-favorite cycling class launched by Elizabeth Cutler, 48, and Julie Rice, 45 (an ex-Hollywood agent for stars such as JLo), spans across the city with 10 LA studios, including the latest at Downtown’s Level Furnished Living, and with two more in the works in Westlake and Calabasas. Here, they discuss 10 years of soul-oriented fitness, and how they’re continuing to make LA spin.
Did you know SoulCycle would take off in LA like it did? Julie Rice: In LA, exercise is social. SoulCycle was always intended to be more than just a 45-minute workout. We wanted to build a community of like-minded individuals. I knew that would resonate with Angelenos because that’s where I found my first fitness community so many years ago.
When did you know you were on to something? Elizabeth Cutler: One of the defining moments was when we celebrated the one-year anniversary of our West Hollywood studio. Everyone had told us we could not scale this business across the country, so at the anniversary, when dozens of riders came up to us and told us, "SoulCycle changed my relationship, my career, my life…"—we knew we could scale the magic.
What makes SoulCycle stand out from the rest? EC: It was created to make fitness joyful. It is a movement. lt isn’t just a workout, but a total mind-body experience. Our riders come for their bodies but stay for the breakthroughs.