May 24, 2017
By Aldous Tuck | February 28, 2017 | Watches & Jewelry
Two recently released collections are introducing Pyrrha’s vintage inspired designs to a wider audience that appreciates style and substance.
A love of history and design has been at the heart of Wade and Danielle Papin’s personal and professional relationship for over twenty years. The couple met in 1993 and two years later launched Pyrrha jewelry. Utilizing Victorian era wax seals, the pair became known for creating unique talisman pieces that have been embraced by A-listers such as Lady Gaga, Margot Robbie, Scarlett Johansson, Patti Smith, Taylor Swift, and Jennifer Lawrence. Co-founder Wade Papin shares Pyrrha’s recently unveiled line of gold pieces and a men’s collection that are taking this singular brand to the next level.
When did you first conceive of these two new collections?
Wade Papin: We did what we thought was a men’s collection many years ago, but quickly realized that our clientele looked at Pyrrha as a unisex brand. Last year we thought we would revisit the concept of doing men’s jewelry with woven bracelets, thicker chains, and larger pendants. We still expect that women will buy it for themselves and their men.
The gold collection has a lot to do with catering to a more mature buyer who segues from silver to gold pieces. We worked to make the collection more delicate and for the jewelry to have a lightness. It is proving popular as alternative bridal and red carpet jewelry for those who want something less traditional.
Why is sustainability important to you?
WP: Danielle and I believe that Pyrrha should be a force for good and that is why we are B Corp Certified and use only reclaimed gold and silver in our designs. As of the new year, we are also carbon neutral. This is something we are very proud of.
What unique attributes do you and Danielle bring to the table that drives Pyrrha?
WP: I embrace my wild side and put no cap on creativity, while Danielle is sobering and about bringing ideas to fruition, so I tend to annoy her in the creative process. Together Danielle and I have always been passionate about what we are doing. When we started Pyrrha, we gave it all we had including selling my record collection—I miss those vinyls to this day—and the rest went on credit cards. Because we risked so much, we have never taken where we are for granted.
Where do you see Pyrrha in ten years?
WP: There are so many ways that I want to express myself creatively. I would like to open ateliers in London and New York. I also see us creating micro-collections for the jewelry and beyond. We are working on a new space by renovating a 100-year-old studio/house and working with Cornelia Oberlander, who is a legend in landscape architecture. I want to make an architectural statement there and create better community space with Pyrrha as the springboard. We’ll always be pushing the boundaries, but will never do anything that doesn’t make us feel good.
Pyrrha, 8315 W. 3rd St., Los Angeles, 323-424-4807