With the motto “Building Lean, Mean, Girlie Machines!” Pink Iron’s Holly Holton falls somewhere between drill sergeant and Barbie. But the women-only gym’s founder is simply a fi tness fanatic on a mission. “Being in gyms in LA can feel as though you’re in a nightclub,” says Holton. She opened her 4,000-square-foot West Hollywood workout space so ladies could focus on their wellbeing, not ogling men—and, more importantly, so women have a place to go where they feel comfortable being themselves while also getting a great workout.
Pink Iron offers a month-to-month membership that includes gym use plus a discounted rate on yoga classes, but the real deal is the personaltraining program in which Holton or one of her certified staffers—including a Pilates specialist—guarantee you reach your fi tness goals (or your money back). One-on-one treatment features customized programs, eating plans and ongoing assessments. Also on offer: hair, makeup and tanning services, two locker rooms and an ultrafeminine all-pink interior. So even while sweating through cardio, you’ll still feel like a lady.