High-end fragrances are returning to the romance of the rose. Now skincare is following suite—and already a hit with LA women.
There’s no question that we’re all becoming more and more savvy about doing right by our derma—a trend that’s reflected in global skincare sales, which are expected to be worth $121 billion by 2016. But in a marketplace full of products and promises, what is it that truly resonates? “Though many of us are strapped for time, we still want an experience that offers relaxation and results in the same measure,” declares Kory Keith, spa director at The Ritz-Carlton Los Angeles. “Whether it’s a shorter treatment that packs a punch or a longer and more luxurious experience that offers multiple benefits in one sitting, people are looking to make the most out of their time at the spa and with their at-home regimen.”
“Consumers are looking for integrity and high performance.” —Carmen Tal
Case in point: Moroccanoil. Since bursting onto the beauty scene in 2006 with a single, revolutionary hair treatment, the NYC-based brand has built a rabid following by combining innovation and indul- gence. The recently released Fleur de Rose collection, Moroccanoil’s second foray into skincare, is comprised of six products—including a hydrating body butter composed of antioxidant-packed argan oil with shea, cocoa, and mango butters; a rose petal-infused body buff that both exfoliates and moisturizes with argan oil, grape seed, avocado, and sweet almond oils; and an “on the go” hand lotion that absorbs instantly into skin. (The brand’s shower milk will be released in 2016.) Together, the range provides devotees with a luxurious, yet transformative body-care arsenal. “The basic components for healthy skin in Los Angeles are a body moisturizer, a cleanser, and an exfoliant, because the air is dry and we are all exposed to a lot of sun,” explains Keith. “The argan oil base makes these products very quenching to the skin.”
The line also is one of Moroccanoil’s most personal offerings, inspired by cofounder Carmen Tal’s love of roses. “I worked with a talented aromatherapist who was extremely knowledgeable about essential oils and fragrances,” Tal shares. “When I told her what I was looking for, she knew exactly where to go with it. We came to realize that it was the damask rose scent that really captured me. Our teams then worked for several years to develop and perfect the collection.” Adds Keith: “The fragrance is lovely because it utilizes something traditional and familiar in a contemporary light; this not your grandmother’s rose scent!”