By Lauren Epstein | September 1, 2016 | Home & Real Estate
Furniture titan Mitchell Gold + Bob Williams gets festive with a luxe new collection.
Are you entertained? In the season for hosting, Mitchell Gold + Bob Williams’ slipcovered Dr. Pitt sectional is ideal for any large gathering, from grown-up cocktail parties to family movie nights.
Mitchell Gold + Bob Williams knows a thing or two about zhushing up a home. After nearly three decades, the North Carolina–based furnishings retailer has stood the test of time with its now-signature stylings melding chic and cozy. “We don’t over-design,” says Williams, 55. “It’s all about a little bit of understatement.”
The look has resonated with buyers across the country, allowing the pair to roll out a rapid retail expansion plan that involves three to five new stores per year, including recently opened locations in Austin, Texas, and King of Prussia, Pennsylvania—plus another slated for Cincinnati, Ohio, by the end of the year.
This fall, the design focus is all about entertaining. “There’s been this evolution in the market,” says Gold, 65. “People want to entertain more at home—to have a home that’s a little bit dressier but still comfortable.”
To that end, the company introduces three surefire cocktail-party conversation starters: a shimmering brass and acrylic bar cart ($1,870), a curved chaise in deep teal ($3,060), and a slipcovered sectional (from $8,552; above) that can be pushed together or apart for myriad seating options.
The new pieces roll out the perfect start to the season, as folks begin to head indoors and plan their holiday soirées. Also new: the company’s first customizable luxury drapery collection. “We’re always looking for different ways to expand what we’re offering,” says Williams. “This is just a natural extension of what we do.” 242 N. Beverly Dr., Beverly Hills, 310-691-7910
photography Courtesy of MitChell gold + BoB WilliaMs