Did you know the average woman uses 168 chemicals in their personal care every day and up to 60% of what we put on our skin gets absorbed into our bloodstream. Terrifying, right? It’s awful to think that we mindlessly expose ourselves to toxins without even being aware of it. This was exactly the impetus for mogul moms and social entrepreneurs, Justine Lassoff and Katie Bogue Miller to start Love Goodly, the women’s subscription box on a mission. The duo are on a crusade to make it easier for women to discover products that are healthier, nontoxic, and cruelty free.
Love Goodly’s curated bi-monthly subscription box makes it fun and simple to try 100% nontoxic and cruelty-free products for beauty, skincare, wellness, and an eco-friendly lifestyle, all while giving back to charity with every purchase. Each box is full of surprises, with 4-5 full size products always with a value over $80, and customers can shop their favorites in the Love Goodly e-commerce shop.Better still, a charity partner is assigned to each subscription box & purchase online, so all sales give back to nonprofits like Farm Sanctuary or Cure Cervical Cancer.
The Los Angeles entrepreneurs, who started the company in 2015, are going from strength to strength, navigating the LA startup scene, with recent success in being accepted into the first Quake Accelerator program in Los Angeles.
The pair obviously bring amazing business acumen to the table, but also approach building their brand as mothers and heads of households. They aim to make it easier to use products that are safe for women and their families at a reasonable price while also being kind to the planet. Pretty inspiring stuff.