May 24, 2017
IOMA's newest treatment gives clients a highly personal skincare regimen.
Designed with every skin type in mind, for women and men of all ages, IOMA’s new line, Bespoke Youth Rituals, is truly a new generation of skincare.
The advanced skincare line, founded by Jean Michel Karam and available exclusively at Saks Fifth Avenue, is specially blended onsite for each individual, with an astounding 864 possible formula combinations available. Each custom formula is determined by an algorithm that takes into account various factors, which are determined by a special skin-measuring device.
“We have developed a matrix that determines the adequate formula taken by the devices, which measures hydration and wrinkles, [among other variables],” says Mojdeh Amirvand, the director of business development in North America for IOMA-Paris.
Clients walk out with a three-month supply of made-to-measure day and night creams—the lightweight moisturizers are packed with ingredients and serums that address elasticity, firmness, and re-densification of the skin, and there’s even one that has a Botox-like tightening effect. This eliminates the need for a bevy of products because everything is packed into the highly active formulas. The only other IOMA product recommended to be used at the same time is the line's eye contour cream.
“We discovered that the traditional concept of five or six skin types was not even close to being correct,” notes Amirvand, about the inspiration for Bespoke Youth Rituals. “As a result, our plan from the beginning was to create truly personalized skincare.”