May 19, 2017
By Sue Hostetler | November 10, 2010 | Style & Beauty
The home's exterior
Cool blues complement furniture in various shades of brown in Davidâ€™s office.
One of Gores Fredstonâ€™s favorite rooms in the houseâ€”her closet
Even the place settings have a splash of color.
A brightly colored guest bathroom
A Louis Vuitton case in Gores Fredstonâ€™s spacious closet serves as a jewelry box.
The houseâ€”built in 1933â€”features a sleek and modern kitchen.
The living room pops with bright accents throughout.
The blue-green hued master bedroom
Rochelle Gores Fredston—pictured above in her living room—has a selective eye, one that can sift through the mundane and mediocre and find the genuinely special and exceptional. Her store, Arcade Boutique—located on Melrose and La Cienega—specializes in stocking hard-to-find sophisticated designers like Doo.Ri and Preen and presenting them in an elegant, well appointed setting.
It’s only natural then that Gores Fredston’s Beverly Hills home is as carefully curated as her boutique and displays her unique way of living in a luxurious yet understated way. “The interior of my home is young, modern and comfortable—but not in a sleek way,” says Gores Fredston. “It is very important for me to have a home that is inviting.” Raised and educated in Michigan (she has a degree in textile and apparel merchandising from Western Michigan University), Gores Fredston spent three years in New York City, where she worked for the ultrahip clothing store Scoop NYC. But after three years in Manhattan, she and her husband, David Fredston, heard LA calling:
“New York was too saturated,” she says. “LA has excitement and energy. When I began decorating my home here, I wanted to bring in all of the colors I see—the palm trees, the sky. I live 10 minutes from my store, and it’s a gorgeous drive.” To assist with bringing nature inside, Gores Fredston enlisted the help of venerable local interior designer Joan Behnke, best known for her knowledge and clever restoration of historic California homes. Behnke succeeded at strategically adding punch and excitement to Gores Fredston’s home. The rooms begin with a neutral, calming foundation—a cool-brown carpet (custom-made by Decorative Carpets) in David’s office, light-beige master-bathroom walls and sheer drapery—all of which set the stage for the home’s more playful signature touches and details. For instance, in both bedrooms festive accents add a jolt of life into calm, well-ordered spaces that otherwise might be too monastic. In the master bedroom, it’s a headboard upholstered in a vibrant green-blue Donghia fabric.
In the guest bedroom, leafy tropical curtains by F. Schumacher & Co. confer natural elegance and zest. And who can resist the celebratory red drapes, chandelier and various citrus accents in the living room? Behnke’s license to go bright and bold even carries through to the landscaping—a grand cascade of fuchsia bougainvillea decorates the charming patio. This is a home that feels well loved and conveys a “happily ever after” quality.
“The finished house is the product of creativity, a lot of fun and hard work,” says Gores Fredston. “We think it’s a nice reflection of our life together—it’s an oasis in our work-hard/play-hard lives.” The long search for the perfect home ended in 2008 when Gores Fredston—who had moved to LA in July 2007 and was living in a rental—spotted this Spanish-style home perched on a winding hill. Built in 1933, the 4,000-square-foot structure originally had four bedrooms, but Gores Fredston transformed two of them into jaw-dropping his-and-her closets.
Gores Fredston says her closet—with its clean lines and grown-up, sophisticated feel—is one of her favorite rooms in the house. And with its floor-to-ceiling shelves of shoes, it’s every little girl’s dream.
Photographs by Ulrica Wihlborg