You’ve likely seen the brightly colored HUM Nutrition bottles on Instagram, probably in the bag of a wellness guru or on a health influencer's page. It’s not hard to see why. The packaging is incredible, the punny names ("The Big Chill”, “Here Comes The Sun”) don’t disappoint. But the best thing about this unstoppable it-vitamin company is that it has the product and the science to back up their flawless marketing. Their story and ethos make it easy to understand why HUM is taking over the beauty-from-within category faster than their competitors.
HUM Nutrition was a pioneer in the supplement industry, as one of the first companies to marry beauty and wellness. Beauty through nutrition as a concept was not necessarily new, but HUM was the first brand to focus on nourishing and supporting beauty from within, sparking a huge movement of people who wanted to look and feel their best through a healthier lifestyle. Their success as the leading vitamin brand in prestige beauty has led retailers to be clamoring for their product—you can find them at retail giants such as Nordstrom and Sephora.
HUM’s ethos is simple. They strive to create products that help their consumers look and feel their absolute best. To help reach this goal, the company arrived at an extremely creative solution. HUM reworked every touch point of the buying experience starting with a proprietary online quiz that partners every customer with the perfectly curated product selection and a personal nutritionist.
Founders Walter Faustroh and Chris Coleridge have an obsession to detail that pays off. The company has thousands of rave reviews, with many a customer taking to social media to shout their praises. The proof is also in the pudding. Revenues continue to skyrocket and HUM continues to develop new products fueled by this rapid growth.
Most recently HUM introduced Collagen Pop to their ever-growing, innovative range. Collagen Pop is the first ever dissolvable collagen tablet that boosts water with premium marine collagen peptides and vitamin C to help dry and dull skin, fine lines and loss of firmness and elasticity. As with all of HUM’s products, it’s perfect for those on the go, conveniently upgrading water that tastes amazing (rose and lemon flavored!) and makes you glow. Another perfect product from this inspiring Los Angeles company.