Fashion designer and boutique owner Stacey “Todd” Feldman grew up in the Hollywood Hills, immersed in the family fashion business. After collaborating with her father, designer Norman “Todd” Ruta, on their contemporary brand, Todd & Co, Todd gave birth to two daughters and two children’s clothing lines (ELF and Tot Couture) in Southern California. In 2000, the designer realized her retail dream with a Studio City flagship boutique, Stacey Todd—a curated collection of sophisticated but quintessentially Californian pieces like blouses, blazers, and denims by a variety of designers—which attracted an instant celebrity following.
We caught up with owner Stacey Todd, who recently unveiled a second boutique on Robertson with an opening bash and photography showcase by Randee St Nicholas, to learn more about her fashion roots and new West Hollywood shop.
You worked with your father for quite some time. How has he inspired your career?
Stacey Todd: He was a manufacturer and designer with Norman Todd and was very popular in the day. He did all the Mary Tyler Moore clothes for the show. I grew up in the business as a little girl, it was all I knew, sitting on his lap, doing swatch cards. And then I went to New York at 18, and went to FIT, and worked in the city in his showroom. When I came back at 20, I started working with him, so I started designing.
How did your first store come about? ST: I’ve always wanted to be in retail, and I just kind of waited until my kids were bigger, and found the right spot. I always loved this store in Studio City, [which] was an antique store that I shopped in, and my kids went to school out here. I don’t live in the Valley. I live near my new store, in the Hollywood Hills. But I wanted to be in the Valley because I felt like there wasn’t a lot out there at that time. It was thirteen years ago.
Now you unveiled your second boutique. How is it going to be different from the first?
ST: It will [primarily] be different not because of the merchandise, but because it’s a very unique space. It was an art gallery at one time. It’s got big gates, and it’s set back, [with a] very big courtyard. Every two or three months I’m going to have a different artist or photographer exhibit their art and host cocktail or dinner parties, and kind of mix the clothing with the art.
What trends are you seeing for fall?
ST: [It’s] all about leather and lace, which is [what] my store [is]: a lot of leather, lace, and denim.
Do you cater to the LA market in any particular way?
ST: I definitely cater to the LA lifestyle, which is very wearable, casual, and kind of day-to-evening. You can wear the same thing you wear during the day, and at night, put on a heel and a different jacket, and you’re ready to go.