Blogger extraordinaire Chiara Ferragni dishes on her new shoe collection... and why she might move to LA.
The Blonde Salad blogger Chiara Ferragni.
Italian-born blogger Chiara Ferragni’s rise has been meteoric. Since launching her popular fashion and lifestyle blog, The Blonde Salad, in 2009, the platinum beauty has amassed millions of followers, collaborated with big fashion houses, and traveled all over the world—all while capturing her covetable ensembles along the way, of course.
And because #theblondesaladneverstops, Ferragni added designer to her already impressive resume when she launched her namesake collection of glittery shoes, which she is presenting to the US market at MAGIC trade show’s FN PLATFORM in Las Vegas this week (through August 20). To celebrate, we caught up with Ferragni during her SoCal road trip to chat shoes, fall trends, and her love for the City of Angels.
Chiara Ferragni shoes.
Tell us about your spring 2015 shoe collection launching at FN PLATFORM. CHIARA FERRAGNI: I'm so excited to finally show the US market my brand new Spring/Summer 2015 collection. It is all about my personal travels to the USA—so a pop vision of American food and culture mixed with my collection's carryover elements.
Why was it important for you to launch into the US market? CF: It is very important to me because I love the US. I've been here several times, and I consider it my second home.
Any plans on designing more than just shoes? CF: Who knows. It has already [been] a very big adventure for me.
Chiara Ferragni shoes.
What trends are you loving for fall? CF: I'm in love with the idea of accessories [that aren't] necessarily matched with my look. [I like] choosing pieces that are a statement already by themselves, such as pop accessories or sneakers with formal wear.
We hear you’re thinking about permanently moving to LA. What is it about the city that you love? CF: I love LA's vibes. It is all inspiring. What I see around me when I'm here: from Venice to In-N-Out burgers.
You’ve worked with a lot of LA fashion brands. What are some of your favorites? CF: I love Reformation because it’s very basic and perfect for everyday life, but with such unique fabrics and styles.
What are some of your go-to LA spots to eat, shop, and hang out? CF: Lately, I've found a new place for dinner called Commissary, which is very good. I also love La Poubelle on Franklin Avenue. I usually go around vintage shops on Fairfax and Melrose, and on Sunday to the farmer’s market on Melrose Place.
What’s next for The Blonde Salad? CF: We are constantly working on the new version of TheBlondeSalad.com, which was launched a few months ago. [There is] always new inspirational and lifestyle content.