Los Angeles native Caitlyn Chase is one of the city's most glamorous influencers. After years working for beauty's biggest names (Chase counts Olay, L'Oreal, and Victoria's Secret among her favorite collaborators), she set her sights on building her own brand, Caviar & Cashmere, a luxe skincare line she launched on her 30th birthday that is both vegan and cruelty-free.
In her latest chat with Los Angeles Confidential, Chase dished on her skincare collection, morning beauty routine, current obsessions, and personal style rules.
We're obsessed with your Instagram here at Los Angeles Confidential, so tell us the secret to maintaining your glamorous account.
CAITLYN CHASE: First of all, thank you! I am always glad to hear that feedback, as I strive to make sure all of the content I put out is not only aesthetically pleasing, but also valuable to the reader. I have been creating content for a very long time, and am passionate about producing beautiful imagery. My Instagram is a mix of my personal and professional life, which fortunately blends together quite nicely. My account is one of the tools I use to share all of the things I love, from fashion to beauty to travel. I keep it positive and light, as I want to make sure that when someone scrolls through their Instagram feed and sees one of my posts, that it leaves them feeling inspired, happy, or informed.
What's an average day look like for you?
CC: Every day is different, which is what keeps me on my toes. One day I could be working from home all day in my sweats behind the computer, and then the next wearing couture at a photoshoot for a campaign collaboration. I love that not one day is the same, yet every day is productive in it’s own way.
Do you have morning rituals?
CC: Because of my hectic and unpredictable schedule, the one thing I can maintain consistency in is with my morning rituals. Every morning looks the same, while the hours after do not. I usually wake up without an alarm, around six a.m. I meditate for about 10 minutes, take a cold shower, drink warm water with lemon, and then make some French press coffee. While it brews, I feed and walk my dog George. I do not look at my phone or computer for at least an hour after I have woken up and had my “me” time. This routine allows me to start my day in a peaceful, non-stressful way and truly sets it up for success.
Favorite beauty products?
CC: I may be bias, but the only skincare I use is from my newly launched skincare line, Caviar & Cashmere. Caviar & Cashmere Skincare simplifies the skincare process, slimming down the morning routine to three essential, multi-tasking, and multi-correctional daily products: a cleanser, serum, and moisturizer. I teamed up with a celebrity dermatologist in Beverly Hills and a team of world-class chemists to formulate this non-toxic and effective skincare routine that solves universal skincare concerns. It really does work! As for makeup, I love Kevyn Aucoin, Nars, and Charlotte Tilbury.
What's one thing you're currently obsessed with?
CC: I am all about saving time and convenience these days, so I am obsessed with anything that helps optimize my day. Apps like TaskRabbit, Postmates, Glamsquad, Wag, and Heal are my go-tos.
What's the craziest thing you've bought in the past year?
CC: The craziest thing I bought last year was an airplane seat upgrade for my dog, George. I have become one of “those” dog people and I am totally okay with it.
Most cherished purchase?
CC: Because of my passion for photos, I am actually in the middle of getting all of my family photos digitized. We have boxes upon boxes of printed photographs going back to the 1900s (even prints of my great-grandparents), and I am on a mission to have them all digitized so everyone in our family can have access to these priceless memories.
What are your personal style rules?
CC: My number one personal style rule is to be confident. No matter what you’re wearing, if you’re exuding confidence, it will always look that much better. I also believe that it is important to know what works for you. Not all trends are created equal, so wearing what you feel and look good in is much more important than following the trend du jour.
Are there things we wouldn't ever catch you wearing?
CC: Of course! I like to think I know what does and does not work for me. I have definitely had those moments where I look back at photos and think, “That outfit was so wrong” and most of the time, it’s because I was following a trend, and not my own personal style. Some trends today that I know do not work for me are dad sneakers, bike shorts, and those tiny little sunglasses.
Who are your favorite brands and pieces?
CC: I have been wearing basics from the same designers for over 15 years. When it comes to everyday staple pieces, I love Theory, Vince, L’Agence, and Helmut Lang. For feminine dresses I gravitate towards Saloni, Zimmerman, Cinq à Sept, and Kindred. For trendier items, I like to shop on Revolve and ShopBop and find new brands like Tularosa and Majorelle. And for vacation, I am loving Poupette St. Barth, Rococo Sand, and Rhode Resort.
When you have downtime, what do you like to do?
CC: I like to staycation often, so on most weekends you can find me at one of the many amazing hotels we have in and around L.A. Some of my favorite local getaway spots are the Malibu Beach Inn, Beverly Hills Hotel, and Hotel Bel Air. A little further outside of L.A., I love visiting Napa Valley (you have to stay at the Ink House), Big Sur (Post Ranch Inn should be in everyone’s bucket list), and Newport Beach (Pelican Hill.) If I am traveling somewhere outside of California, I like going to The Little Nell in Aspen in winter and The Four Seasons Maui at Wailea in the spring.
Photography courtesy Caitlyn Chase