Move over, Abbot Kinney—Lincoln Boulevard is the new cool kid in town.
Block party! Late Sunday Afternoon is one of many retailers setting up shop on Lincoln Boulevard—the flagship store, next door to designer Christy Dawn’s new boutique, showcases the brand’s handmade scarves designed by founder and LA local, Matthew Schildkret.
What was once a barren street dotted with tire stores, auto mechanics, and discount markets is now home to some of LA’s chicest shops, studios, and restaurants. Reminiscent of the early years of New York’s Nolita, Venice’s Lincoln Boulevard—from Washington north to Rose Avenue—is now attracting artists and designers of every stripe.
When looking to move to a larger space, luxury hat maker Nick Fouquet (853 Lincoln Blvd., 310-310-2315)—whose handmade, one-of-a-kind chapeaux are favorites amongst celebs like Madonna and Pharrell—made the move from trendy Abbot Kinney after finding a Craftsman-style bungalow to house both his store and atelier together. Down the block, local designer Christy Dawn (1930 Lincoln Blvd., 310-450-7860) set up shop to showcase her eponymous line of vintage-inspired boho-chic dresses, all of which are made in LA. And, when handmade scarf maker Late Sunday Afternoon (1920 S. Lincoln Blvd., 310-450-0290) was looking to open its first standalone store, founder/designer Matthew Schildkret decided to go back to his Venice roots. The new shop serves as a creative hub where the line’s popular “wears,” such as its “upcycled” scarves, are created in-house.
The westward move is not just for designers—take the much-revered luxury Australian label Bassike (1918 Lincoln Blvd., 424-228-1102), which opened its first international boutique on Lincoln (its owners say the atmosphere is harmonious with their low-key Aussie aesthetic). Even yogis are getting in on the hype, as NYC’s Sian Gordon also chose Lincoln to expand her celeb-favorite, Montauk-based yoga studio, Love Yoga (835 Lincoln Blvd.), with co-owner Kyle Miller. The laid-back spot is where locals get their om on before ambling over to nearby shops or grabbing a bite at Superba Food and Bread, Juice Served Here, or the revamped Rose Café—elevated eats for the beach-chic set.