West Hollywood here we come! Last year’s Parachute Market featured LA-made Mid-century Modern furniture from Taidgh O’ Neill, one of the many local designers who presented at the fancy street fest.
LA’s crackling art and design scene gets a new, to-the-people showcase with A Street Af(Fair), presented by the West Hollywood Design District, which has moved the uber-popular Downtown-based Parachute Market to the Westside. “We loved the idea of taking the market outside versus indoors, and felt a street block in West Hollywood would exemplify our inspirations—the Marché aux Puces in Paris, as well as the many markets and bazaars of the Middle East, which are part of everyday living and not just a weekend event,” says Darren Gold, board chair for the WHDD. This year, for the fair’s sixth iteration, Creative Director Coryander Friend is establishing a theme for the one-day-only alfresco marketplace—appropriately, East Meets West—in addition to installations, such as translucent panels above the stalls along North Almont Drive that create a cocoon-like tent tying the vendors together.
Friend has curated stores and design elements that will showcase both California Modernism and old-school Hollywood glamour, while highlighting the city’s best environmental design, music, food, and drink, along with local artisans, and their crafts, from both east and west LA. “There are fewer divisions today between so-called ‘good design’ and ‘bad design,’ and it’s an opportune time to bring together makers and designers from all over Los Angeles,” she says. Only in LA would a street fair look so chic. April 30, N. Almont Dr. between Melrose Ave. and Santa Monica Blvd.