HMX Group's Concept Store
January 14, 2012 | Style & Beauty
Streets of Beverly Hills carries clothing curated especially for West Coast men
A gentleman’s life in LA can easily go from the golf course to the boardroom to the red carpet all in the span of hours, requiring more than one wardrobe change. Now, thanks to HMX Group (the parent company of brands including Hickey Freeman, Hart Schaffner Marx, and Bobby Jones), dressing for every occasion is a one-stop, 2,000-square-foot shop. Streets of Beverly Hills, HMX Group’s concept shop, arrived late last year with a selection of clothing and accessories specifically curated for West Coast men.
The outpost is the inaugural shop in a nationwide program of Streets stores, each designed to reflect the city they are in—something HMX Group creative director Joseph Abboud (who joined the company in 2011) says stemmed from his dismay at watching the demise of local specialty stores. “We are excited about having a personal presence on the West Coast,” says Abboud. “The more we learn about the [Beverly Hills] resident, the more we can do for him.”
But Abboud is most excited about the store’s made-to-measure services. With a price point competitive with custom-tailor shops, Streets of Beverly Hills boasts endless opportunities for experimenting thanks to its strong relationships with both American and foreign mills. Says Abboud, “[Streets] is a special place for guys to experience made-tomeasure in a fun way.” 310 N. Beverly Dr., Beverly Hills, 310-275-5013
We go behind the scenes with James Marsden, and ask him about the shoot, living in LA, and what's next.