'To the Point: Posters by Dan Reisinger' Opens at Skirball

January 08, 2014 | by Jessica Estrada | Pursuits

The Skirball Cultural Center celebrates the work of acclaimed Israeli designer Dan Reisinger with “To the Point: Posters by Dan Reisinger.” On display from January 14 through April 20, the exhibition focuses on three types of Reisinger’s graphic designs: social and political protest posters (1963-1993), advertisements for EL AL Israel Airlines (1968-1972), and a recent series on Tel Aviv’s evolving architecture (2012).

The internationally renowned designer is most known for his ingenious use of symbols. “Reisinger uses the smallest common denominators for his visual language and manages to create new meaning out of simple forms and colors or by recombining well-known symbols in a new way,” says Skirball curator Doris Berger. “Less is definitely more in Dan Reisinger’s work.” This minimalist aesthetic is credited to the design mantra of his mentor, British designer Abram Games, who always aimed to convey “maximum meaning” by “minimum means.”

Berger first discovered Reisinger’s work in 2011 when curating Skirball’s “Voices & Visions” exhibition—a Harold Grinspoon Foundation initiative that enlisted 18 designers, including Reisinger, to design posters inspired by Jewish leaders. “His design was simple, but so effective that it immediately captured my attention,” she says. So, when a spot next to Skirball’s current exhibition “Global Citizen: The Architecture of Moshe Safdie” opened up, Berger reached out to Reisinger with the idea for an exhibit. Unknown to her at the time, Reisinger’s work was very fitting indeed, as he had already crafted a 50-meter-long wall relief for the Moshe Safdie-designed Yad Vashem Holocaust History Museum in Jerusalem.

“To the Point” also has an interactive twist with a poster competition organized by the Consulate General of Israel and EL AL Airlines, for which the public is invited to create posters inspired by Reisinger’s work. Reisinger and graphic designer Arnold Schwartzman will judge the competition and decide on the winner, who will be awarded two complimentary tickets to Israel and the privilege of having his/her poster displayed at Skirball near Reisinger’s showcase. 2701 N. Sepulveda Blvd., Brentwood, 310-440-4500

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