Scoop NYC Sets Up Brentwood Shop
April 27, 2012 | by —Michelle Ward | Homepage
Just steps from the Brentwood Country Mart—which recently welcomed New York’s Intermix—Scoop NYC has found its first LA home. The latest in the line of NY-based shops opening in Brentwood, Scoop’s new store marks the high-end unisex retailer’s 16th location (other outposts include Boston, Miami, Chicago, East Hampton, and Las Vegas).
Scoop NYC’s signature modern aesthetic is reflected in the 2,700-square-foot space, but a light, airy California vibe keeps it from feeling too New York. A trendy mix of established and emerging design labels like Kimberly Ovitz, Zac Posen, Rag & Bone, John Varvatos, Chloé, and Rebecca Taylor fill the boutique. It's also the only California spot selling one-of-a-kind Italian jewelry line, Amedeo. 216 26th St., Brentwood, 424-238-5499
We go behind the scenes with James Marsden, and ask him about the shoot, living in LA, and what's next.