Causing a Commotion: Marni for H&M
March 05, 2012 | by —Michelle Ward | Homepage
Let the countdown begin. Marni’s long-awaited line for H&M will finally hit stores on March 8. To welcome the collection to California, and the world, Marni creative director Consuelo Castiglioni held a launch party with more than 200 of Hollywood and fashion’s elite at the Lloyd Wright-designed Sowden House in Los Feliz. There, the collection of boisterous prints, avant-garde styles, and loose silhouettes was brought to life by guests such as Sofia Coppola, Drew Barrymore, Winona Ryder, Freida Pinto, Andrea Riseborough, and Noomi Rapace, who were all decked out in Marni for H&M designs. The full collection of womenswear, menswear, and accessories were on display for stars and partygoers to peruse via a giant, walk-in closet.
We go behind the scenes with James Marsden, and ask him about the shoot, living in LA, and what's next.