Warwick Mixes Up Bespoke Cocktails on Sunset Blvd.
October 10, 2013 | by Jessica Estrada | Food & Drink News
Sunset’s nightlife scene got a sophisticated upgrade when Jeffrey Best’s innovative Hollywood lounge, Warwick, opened its doors last weekend (October 5). Inspired by its address’ former life as the chic Club Lingerie (Club L), Best set out to restore the space to its former glory with the help of LA nightlife fixtures, Sylvain Bitton and J.T. Torregiani.
The new spot seeks to offer a luxe nightlife experience via an exceptional handcrafted cocktail program and superior service, all in an upscale yet inviting environment.“We wanted to create something that had East Coast style with West Coast attitude,” says Best. “Warwick is [a] step up from a great neighborhood bar, and a step down from a bottle-banging nightclub.”
To wit, Warwick’s opulent main floor is set up to feel like a lavish living room—albeit one that encourages guests to relax. The décor is infused with masculine touches, such as wood flooring reclaimed from Frank Sinatra’s home, three fireplaces, and handmade oak hutches. For more intimate affairs, guests can make their way upstairs to a tucked-away all-white loft area complete with a full bar.
While the décor is sure to wow guests, it’s the lounge’s cocktail program that will keep them coming back for more. Jason Bran and Damian Windsor spearheaded Warwick’s tableside cocktail service, which provides guests with a personal cocktail attendant who will be at their beck and call to craft bespoke cocktails as directed. Or, patrons can opt to invent their own concoctions while an attentive server restocks ingredients as needed.
The lounge’s attention to detail is clear through fun touches like ice that magically transforms into a sphere to perfectly fit your glass. And at Warwick, even basic mixers get an upgrade: regular Coke is replaced with effervescent Mexican Coke, ginger ale is made with fresh ginger, and all juices are seasonal and freshly squeezed. Another distinct aspect of the cocktail program is its adjacent Warwick Workshop, where all handcrafted drink mixings, fixings, and ingredients are artfully curated and prepared.
To further entice patrons to come back, Warwick will keep their cocktail creations on file and unfinished bottles will stay stored away until they return. Warwick is open Wednesday-Saturday from 9 p.m.-2 a.m. E-mail email@example.com or call the lounge at 323-460-6667 for reservations. 6507 W. Sunset Blvd.
PHOTOGRAPHY BY ALEN LIN
We go behind the scenes with James Marsden, and ask him about the shoot, living in LA, and what's next.