New Food Truck: Pico de Gap

August 16, 2011 | by —Jenn Gimbel | Food & Drink News

The Gap is cooking up more than just jeans this summer. In celebration of its 1969 fall denim collection, Gap has launched its first-ever gourmet taco truck in select cities around the country. Dubbed Pico de Gap, the inspiration for the truck came from the L.A. Gap creative team’s late night dinners at a local food truck. The vintage truck holds true to the 1969 collection’s throwback aesthete with a hand-paint job featuring a replica of a vintage Gap ad and neon sign from the 1970s. The custom-designed braised lamb, shrimp, carnita and spicy tofu tacos come courtesy of Top Chef alum and celebrity chef Marcel Vigneron. Keep your eyes peeled for this mobile fiesta that will be stopping by music events, nightlife hotspots, festivals, select Gap stores and more (through September 30)—or stop by one of their scheduled pit stops listed below.

Pico de Gap Truck Stops:

August 21
Gourmet Music Carnival (11 AM–7 PM). LA State Historic Park, 1245 N. Spring St.;

August 2728
Sunset Junction Music Festival (all day). Vermont Avenue and Hoover St.;

September 8
Art Walk Los Angeles (6–11 PM). Northwest corner of S. Spring Street and W. 4th St.;

September 18
Gourmet Music Carnival (11 AM–7 PM). LA State Historic Park, 1245 N. Spring St.;

September 24
Abbott Kinney Festival (10 AM–6 PM). Abbot Kinney Blvd. and Venice Blvd., Venice Beach;

Watch for more dates and times at or

Like what you're reading? Get it delivered straight to your inbox. Sign up now for our newsletters >>

Around The Web
Aspen Peak Magazine Austin Way Magazine Boston Common Magazine Capitol File Magazine Gotham Magazine Hamptons Magazine Los Angeles Confidential Michigan Avenue Magazine Ocean Drive Magazine Philadelphia Style Magazine Vegas Magazine