Your Charriol Awaits
By Roberta Naas
FROM LEFT: The Alexandre Collection watch ($3,900) boasts a diamond bezel and bronze PVD Celtic cable bracelet; These bangle bracelets are crafted from 18k yellow gold and steel cable with a 4.4-carat lemon quartz and diamonds ($850 each) and an 18k white gold and yellow PVD stainless steel cable with an 8.3-carat smokyquartz stone and diamonds ($995). The ring is made in 18k white gold and yellow PVD stainless steel cable with a 4.3-carat smoky quartz and diamonds ($795); This St. Tropez Collection watch ($1,590) features a white mother-ofpearl Roman-numeral bezel, black PVD Celtic cable bracelet and an accompanying decorative chain-link bracelet.
A’LOR INTERNATIONAL, based in La Jolla, creates some of the most stunning and sophisticated jewelry on the market. The company, which has been around for more than 30 years, has also been in business with Charriol for 25 years and is the North American parent company for Charriol watches and the manufacturer of the 18k gold jewelry for the Charriol brand worldwide.
Headed by founder and CEO Jack Zemer and his wife and president, Sandy, the company is spearheaded by co-vice presidents and second-generation Zemer brothers Ori and Tal.
“While we are definitely following the foundation our parents set forth in terms of customer service, quality and creativity, we are also taking the brand in some new directions in terms of product development,” says Ori.
In fact, as a direct result of the brothers’ work, the brand has launched the Charriol Classique Collection and Charriol Classique Gems Collection, priced at less than $1,000. Charriol has always been about its signature cable jewelry and watches, but they’ve traditionally sold for a few thousand dollars and more.
“We wanted the product to be something younger customers could embrace and love, too,” says Ori, “customers who are just starting families, for instance, and have less money to spend on themselves.”
As such they developed an affordable cable-jewelry collection, complete with smoky-quartz, lemon-quartz and yellow-citrine gemstones—all retailing for approximately $1,000. The new generation is making sure it stays cutting edge, even introducing new colors of Charriol cable for its timepieces, including bronze and black PVD Celtic cable. 1089 Newport Center Dr., Newport Beach, 949-720-9300; charriolusa.com
Diamonds and a little bit of color are definitely a girl’s best friend—especially during the holidays.
FROM LEFT: From Piaget, this 18k white-gold Limelight Paradise Cuff watch (price on request) is pavéd with diamonds and accented with one green beryl and one aquamarine. South Coast Plaza, 3333 Bristol St., Costa Mesa, 714-361- 2020; piaget.com; Nubeo’s Black Jellyfish Gems 43 watch ($48,900) is extremely complex yet beautiful. It’s set with diamonds and 24 blue-topaz gems and fitted with a matching light blue alligator strap. Westime, 10800 W. Pico Blvd., Los Angeles, 310-470- 1388; nubeo.ch; From Chopard’s Red Carpet Collection, this heavily jeweled watch (price on request) is a floral delight. Set with diamond and blue-sapphire briolettes, it features a pavé-diamond dial. 328 N. Rodeo Dr., Beverly Hills, 310-550-7220; chopard.com
Fashion shoot: December 2013 issue of Los Angeles Confidential magazine.