The LA Jean Scene
By Julie Bensman
LEFT: Jeffrey Lubell; RIGHT: Jack style in Crossfire.
Frome bell-bottoms to skinnies, denim is the universal staple that never goes out of style. Just ask Jeffrey Lubell, founder, CEO, chairman of the board, creative director, chief merchant and head designer of True Religion. The man’s seen his threads on the girliest of girls, the manliest of the men, soccer moms and frat boys alike. And here in LA, True Religion’s styles are more popular than ever. “The LA customer is very style conscious, yet more laid-back,” says Lubell. “LA women wear our jeans with flip-flops during the day and boots or heels when they go out at night. The men are the same—style conscious, yet laid-back and cool.”
And Lubell knows a thing or two about cool. For nearly eight years, he’s made sure True Religion doesn’t follow trends, but sets them. “Our jeans don’t look like any other jeans in the market,” he says. “Everything is special—from the fabric and wash to the stitching and hardware. We pay attention to every little detail.” And it’s not all about denim anymore: The company just launched eyewear and hosiery lines and continues to open new retail stores nationwide. Make sure to pick up one of True Religion’s luxe leather jackets this season and pair it with the perfect pair of jeans—naturally.
Jeff Lubell’s LA Faves
DINNER SPOTS: Nobu Malibu or Matsuhisa in Beverly Hills
SHOPS: Fred Segal, Theodore and Barneys New York
PLACES TO PLAY: One of my three homes—Malibu, Bel Air or Manhattan Beach
SPORTS TEAM: Lakers