Timing in the Fast Lane
By Roberta Naas
Chopard has had a long relationship with the Mille Miglia. Originally staged from 1927 to 1957, the Mille Miglia rally covers 1,000 miles of land throughout Italy. Since 1988, Chopard has been a main sponsor of the event. The brand creates multiple Chopard Mille Miglia timepieces annually, each of which has become a coveted collector’s item.
Frédérique Constant is the official timekeeper of The Peking to Paris Motor Challenge—a legendary classic-car event, the first of which took place in 1907. The route for the 2010 edition follows the historic Silk Road from the Great Wall of China, through Mongolia, then into Russia before turning southwest into Turkey, Greece, Italy and France to finish at Place Vendôme in Paris. The 230 participating drivers and navigators in this extremely demanding road rally—and their 165 classic and vintage cars—cover more than 9,000 miles in approximately five weeks’ time.
Hublot is the official watchmaker of Formula 1 and created a King Power model in honor of the partnership.
Oris supports the Formula 1 AT&T Williams team as an offi cial partner. Darryl O’Young—the fi rst-ever double Porsche Carrera Cup Asia Class A champion— is on board as the Oris ambassador and has created a special timepiece with the brand.
Rebellion, an exceptional young Swiss brand with a timepiece that claims a power reserve of more than a thousand hours, has initiated the Rebellion Racing team at Le Mans.
Ritmo Mundo creates timepieces for the Indy Racing League, and its watches are worn by all IndyCar Series drivers, including the brand’s ambassador, Helio Castroneves.
Rolex, an important player in the world of motor sports, sponsors the Rolex 24 at Daytona—one of the major endurance races in the world—and creates the Oyster Perpetual Cosmograph Daytona timepiece in honor of the drivers who participate in those races.
Tissot is the official timekeeper for NASCAR and works with its ambassador, Danica Patrick, to create the Danica Patrick limited-edition Glam Sport Watch.
TW Steel partners with Renault F1 Team as the team’s official timing partner and launched the Renault F1 Team collection. Now Dario Franchitti works closely with the brand to create a special timepiece.