Puttin' on the Ritz
By Scott Huver
LEFT: The private residential Sky Lobby at The Ritz-Carlton Residence; RIGHT: One of the Residences’ living rooms
By March 2010 The Ritz-Carlton Residences at LA Live will begin closing escrow on 224 private luxury homes spanning the 27th to the 52nd floors of The Ritz-Carlton, Los Angeles’ towering, Gensler-designed addition to the city’s skyline. Standing at the heart of the nowbustling sports and entertainment district, the addition to Los Angeles’ real estate market will have some of the city’s most rarefied residents—as the song goes— movin’ on up.
The Residences will offer the ultimate combo of the five-star Ritz-Carlton brand and the perks of living within the singular location where Staples Center, Nokia Theatre LA Live and dozens of restaurants and nightclubs now glitter. “You combine everything that is LA into one,” says Laurie Miskuski, director of sales and marketing for AEG, which owns the property, “then you create this iconic tower with amazing residences that have unbelievable, uninterrupted views of all of LA.”
The project is as much about la vida as la vista. Amenities include a panoply of pampering perks: in-room dining, a dedicated residential concierge, private residential lounge for entertaining, spa and fitness center, heated rooftop swimming pool, landscaped sky terrace, residential boardroom, multi-seat screening room and “the list goes on and on,” says Miskuski.
The Residences are already filling up even before the grand opening. Sixty percent of the homes—cannily designed to evoke the “Ritzy” aesthetic of the brand—are currently spoken for. “So far the homeowners have been incredibly diverse,” says Miskuski. “Our youngest homeowner is 18; we have many empty nesters and everything in between.” With an international conglomeration of leading luminaries in sports, entertainment, finance, medicine and law, Miskuski says, “the Residences kind of represent what LA is.”
The elite treatment extends beyond the address—homeowners not only have preferred VIP access to all the LA Live venues and the ability to snag those hardto- get tickets before they go on sale to the public, they also get the advantage of the AEG hookup for sports and entertainment arenas around the world. “If a homeowner wanted to go watch, say, Prince perform at the O2 in London,” says Miskuski, “we could access the tickets for them.”
And in a city where it’s often not whom or what you know, but where you can get in, that’s a major motivation to make the move. “It’s more than just The Ritz- Carlton lifestyle,” says Miskuski. “It’s a lifestyle of access.”
Fashion shoot: December 2013 issue of Los Angeles Confidential magazine.