The color purple has a flinty little mollusk to thank for its expensive reputation. In the past, extracting dye from this sea creature was such a costly and time-consuming process, only royal purses could stretch to such extravagance. Technology has democratized the shade of sovereigns, but our view of the hue is that it’s still high-end. Design houses such as Marc Jacobs, Dior, and Victoria Beckham have been playing with purple for a couple of seasons, and now it’s the most sought-after shade of summer. When partnered with quality watchmaking, the result is a sophisticated statement that exudes power, with a playful undercurrent.
The Ritmo Mundo Persepolis Dual Time Swiss Quartz Model 204/3 Multi Gem watch (shown above, left, $11,000) has a 44mm round stainless steel orbital case. Set with diamonds and multicolored gemstones, it features a display of floating diamond dust. The dial turns over to offer an alternate display. David Orgell, 262 N. Rodeo Dr., Beverly Hills, 310-273- 6660
Omega’s Constellation Quartz 35mm watch (above, middle, $4,400) houses a quartz movement inside the 35mm case. It sparkles with features such as diamond markers on the purple dial, and date indication at 6:00. Boutique Tourbillon, 329 N. Rodeo Dr., Beverly Hills, 310-860-9990
The Octea Chrono (above, right, $900) from Swarovski features a 40mm stainless steel case with a clear crystal bezel and purple accents. The violet sunray dial features chronograph sub dials and LumiNova indexes, and the purple rubber strap has six amethyst DTL crystals. According to Livia Marotta, director of communications at Swarovski North America, “This watch has an enduring popularity with Los Angeles buyers because of its elegance and quality. Offered now in the season’s hottest color, it’s the must-have timepiece to complement Southern California women’s commitment to flair and an active lifestyle.” The Grove, LA, 323-935-0433
