By Lesley McKenzie
LA designer David Lim doesn’t only make you look good, he helps you feel good, too. With a purchase of his Kasil Crusader jeans, your wardrobe gets a chic upgrade, and 10 percent of the profits go to charity.
Lim started this philanthropic effort with his 2008 Crusader line, and after successfully raising $15,000, he decided to continue the tradition this year—which seemed especially important given the current economic conditions. This time Lim has selected Kids of Kilimanjaro, The Rafiki Fundraising Society and—because Kasil is an LA brand—the locally based P.S. ARTS as the recipients. “We’ve added more styles to the line, so we’re hoping to get heftier donations this year,” says Lim. All donations are made at year’s end, when the total sales are tallied.
The Crusader women’s style—known for its simple, figure-flattering fit—features a cross of three lines across the back pocket to represent each of the organizations its sales benefit. Fans already sporting the jeans include Megan Fox, Chris Daughtry and Cat Deeley. This is one way to stand up—and stand out—for a great cause this fall. Visit kasiljean.com
PHOTOGRAPH BY PEDEN+MUNK