Lifestyle as “couture” is the concept behind appointment-only fashion/art shop Please Do Not Enter.
Nicolas Libert (left) and Emmanuel Renoird showcase highly curated pieces in their Paris-meets-LA boutique Please Do Not Enter.
In the penthouse of Downtown’s Pacific Mutual Building—several floors above Nasty Gal’s global headquarters and the popular Water Grill—Please Do Not Enter has quietly become the neighborhood’s newest (and perhaps grandest) retail destination.
Not quite a gallery yet not quite a retail boutique, the “curated space,” as founders Nicolas Libert and Emmanuel Renoird call it, resembles a high-end pied-à-terre—a historic Beaux-Arts building with floor-to-ceiling windows housing a tasteful mix of fashion and minimalist furniture, contemporary sculpture, luxurious toiletries, and art books. The shop was conceptualized with the “sophisticated man” in mind, but tagalong girlfriends and wives won’t be bored with the unexpected product assortment.
“When you come in the building, you expect lawyers, bankers, old-school businessmen,” says Libert, a Parisian real estate developer who moved to Los Angeles with Renoird, an interior designer, two years ago. “You wouldn’t expect this lush space with high ceilings and the light and the view of the city. That surprise is really important to us.”
The shop offers quirkily displayed one-of-a-kind fashion finds.
Libert and Renoird set out to create an environment where they could share all the fashion, design, art, and objects they love—from tailored menswear by former Hermès artistic director Christophe Lemaire and butter-soft black leather sneakers from British brand Cipher to ceramics by Guillaume Bardet and stationery by 57-year-old Japanese brand Ito Bindery. “It’s a not a clothing store with a few candles and some books,” says Renoird.
Please Do Not Enter is open by appointment only, but not because it’s precious or elitist. In fact, it’s quite the opposite. Libert and Renoird believe that knowing a product’s backstory enhances the customer experience, and they want to take the time to tell guests—ranging from deep-pocketed art collectors to young design enthusiasts—about each piece’s provenance and craftsmanship.
“It’s a hidden place where you can discover things you can’t normally find in LA or California or even in the United States,” says Libert. “First you have to love the piece for its formal appearance… and then you have to enjoy the story!” 523 W. Sixth St., Ste. 1229, 213-263-0037