The Azrias: LA’s First Family of Fashion
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Daughterly pride aside, it does seem the individuals who surround the couple—from their dapper house manager to their longtime employees— genuinely admire the pair, as people and professionals. “Max treats his employees like his family,” says Beverly Solidon, who’s been with the company for 11 years and is currently director of advertising.
Max invokes a deep force when discussing his motivations for continuing to build the company he founded 23 years ago. “It’s all about love,” he says. “I wake up with love. All love.”
portrait and home photography by Ulrica wihlborg
LAC celebrates the women of its May/June 2013 issue at Palihouse in West Hollywood.