King of the Red Carpet
Whether Andy Gelb is managing the press for the Vanity Fair Oscar party or the American Music Awards, he exhibits grace under pressure. “It all works out, and it all gets done,” he says. At least it does when he’s in charge. “We hope for no disasters,” he says, “but if there is one, we make it seem like there is no disaster.”
Gelb, the executive vice president and head of events at publicity firm PMK/ HBH, loves what he calls “the controlled chaos of press lines.” He’s friendly and communicative with celebrities and journalists alike. If there’s one thing Gelb learned a long time ago, it’s there’s no reason not to be nice.
Organized, diligent, and social, Gelb seems to be one truly living his dharma. But what he finds particularly rewarding is publicizing charity events such as the Carousel of Hope, which benefits childhood diabetes, and Muhammad Ali’s Celebrity Fight Night, which helps fund research into Parkinson’s disease. “The entertainment element gets the charity out of the health pages and onto Entertainment Tonight and Access Hollywood,” he says. “It brings awareness to Americans who normally would not be reading medical journals.”
Growing up in Miami, Gelb was always drawn to Hollywood, TV, and live events. Not long after graduating from Boston University, Gelb landed in Los Angeles. “For what I want to do, this is the only place to live,” says Gelb.
While his work has taken him to destinations as far-flung as Mallorca, Spain, he loves working out of the Pacific Design Center and dining at Koi. But mostly he enjoys being in his home off Melrose, where he likes hosting dinner parties for friends and having movie nights. “When I’m working, I’m out,” he says, “so when I’m not working, I’m not out.” It’s good to be king.
photograph by Stefanie Keenan (Andy Gelb)
Fashion shoot: December 2013 issue of Los Angeles Confidential magazine.