Why We Love Latitude 33
By Michael Ventre
CLOCKWISE FROM LEFT: Latitude 33; A penthouse living room in Sky Collection; A Sky Collection penthouse kitchen.
What is modern beach living, exactly? Is it simply a state-of-the-art surfboard sticking out of a new Jeep tooling along PCH on the way to a bikini party? The folks at SunBrook Partners have their own interpretation. It’s called Latitude 33.
What was once a nine-story office building in the 1970s is now the centerpiece of a three-pronged development on Washington Boulevard in Marina del Rey and the Venice district, dubbed Latitude 33. The tower was stripped to a skeleton and then modified to conform to current residential living codes. The structure now houses the Sky Collection of 45 condos.
But Sky has two laid-back siblings. If your tastes run to something lower to the ground, there’s the Boardwalk Collection, a four-story building next to Sky that houses 27 units. And then there’s the Beach Collection—set to open early next year—which is a complex of 50 attached townhomes with private garages and outdoor spaces.
All together, the Sky, Boardwalk and Beach collections form Latitude 33, situated a breezy three blocks
from the beach. Latitude 33 likes to underline and bold-face the word “modern”—as in new finishes and contemporary, high-end appliances. “We like to say we’re a step above in terms of what other residential real estate offers around there,” says Amber Turner, director of sales and marketing for SunBrook Partners. “This development evokes a beach lifestyle but with a more modern and fresh approach than the traditional Venice and Marina del Rey row homes around the beach."
With prices starting in the $600,000s, Latitude 33 offers a unique urban-living experience with floor-to-ceiling windows and views of either the ocean or the city. The building observed its grand opening in July after extensive upgrades to common areas, the lobby and the entryway.
Turner anticipates Sky will be particularly attractive to older residents who like the “lock and leave” lifestyle. Boardwalk might appeal more to young couples hoping to start families someday or college kids living in a flat purchased by their parents, and Beach seems ideally suited for young families because of the added privacy. “At first we were thinking of this project appealing to people from the Westside who are already familiar with and interested in the beach lifestyle,” says Turner. “But we’re getting interest from people from all over." Visit latitude33la.com
Fashion shoot: December 2013 issue of Los Angeles Confidential magazine.