LEFT: Welcome to Reel Inn; RIGHT: mouthwatering fare at Taverna Tony. BOTTOM, FROM LEFT: Welcome to Reel Inn; mouthwatering fare at Taverna Tony

As much as that sentiment deftly encapsulates the allure of LA’s posh Pacific playground—that serene-yet-sexy enclave of sand, surf, superstars and somebodies—there’s so much more Malibu to talk about.

The more than 20-mile coastal stretch was discovered by the screen set in the late 20s, embraced as an idyllic, away-from-prying-eyes escape from the hoopla of Hollywood (Clara Bow, Barbara Stanwyck, Gary Cooper and Jack Warner were among the initial crux of the fabled Colony). Yet their very presence trumpeted its seaside splendors to the world, cementing it in the public’s fantasy of living the LA dream. How appropriate then that Malibu’s original name, Humaliwo, in the native Chumash, loosely translates to “where the surf sounds loud.” By the timetanned, sun-blonde, pre-Baywatch, plastic-curved Malibu Barbie declared it her home in 1971, the community had landed on the pop-culture map forever.

Malibu remains a magnet for movie stars and megamillionaires: If phone numbers were ever actually listed in the ’Bu, you’d find entries for James Cameron, Julia Roberts, Kurt Russell and Goldie Hawn, Leslie Moonves, Cindy Crawford, Ron Meyer, Brian Grazer, Sting and the community’s most prominent (and most shirtless) poster boy, Matthew McConaughey. After property purchases by David Geffen, Jeffrey Katzenberg, Terry Semel, Frank McCourt and other moguls, Carbon Beach evolved into “Billionaire’s Beach,” where neighborly walks to “Dealmaker’s Rock” can change corporate fortunes.

It’s this unique blend of high-profile and low-key—a billionaire beachside bedroom community where improbably perched palaces by Lautner, Neff, Neutra, Gehry and Meier overlook scruffy surfers hanging 10 and bikinied beach bunnies catching rays—that defines Malibu’s appeal.

The Malibu Pier at Surfrider Beach has reclaimed its status as a focal point. Built in 1905, it has at last been restored to new glory—the place where the luxe and the laid-back converge to enjoy surf culture (don’t miss the Surf Museum), sportfishing, whale watching and costal harbor tours. Fabled Alice’s Restaurant may be gone, but you can still get anything you want: The Beachcomber at Malibu Pier was built to re-create the 40s feel of the pier for cozy but classy fine dining while dolphin-spotting over wine by master sommelier Michael Jordan; the Malibu Pier Club offers cocktailing and pub fare in full tiki-room glory; and Ruby’s Shake Shack insiders know to ask for the off-menu Malibu mud pie shake and beach burger.

Cuisine is a cornerstone of local living, enjoyed overlooking the waves crashing along Pacific Coast Highway or amid the rustic tranquility away from the beach. Coogie’s Beach Cafe is an ideal ocean-air spot for breakfasting among Pamela Andersons and Robert Downey Jrs., or wander to the shore from Bob Morris’ Paradise Cove Beach Cafe in the footsteps of James Garner’s Jim Rockford, whose The Rockford Files trailer used to be parked nearby. The Marmalade Cafe in Cross Creek Plaza and Howdy’s Rancho Café across the street at the Malibu Country Mart are local mainstays for grabbing a bite while shopping at the array of boutiques between screenings at the Hollywood Theaters Malibu Cinemas. Or just let the kids frolic in the chemical-free sandboxes at the Country Mart’s play area (also eco-committed, the restaurants convert grease into biodiesel fuel).

For later-in-the-night noshing around the Mart and the neighboring Malibu Lumber Yard and Cross Creek Plaza, Guido’s Malibu recaptures a retro-50s vibe with Italian fare fit for a Rat Packer; Tra di Noi Ristorante’s “cucina autentica” menu brings the “Boot” to the ’Bu; and party-hearty Taverna Tony brings the Med to Malibu with “Opa!”-inspiring Greek cuisine, livemusic and (ofteninteractive) belly dancing. And if we need to tell you about Nobu and its sushi splendors, you’re clearly new to the ’Bu.

Along PCH, Neutra-designed Geoffrey’s Malibu’s every-table ocean views are ideal for romanticbrunching. Its earliest incarnation, Holiday House, is said to have been a favored flirting spot for Marilyn Monroe and JFK. The dinner scene at the Chart House is sublime at sunset, and the beautiful, floral-filled environs of BeauRivage nearly outsparkle the Pacific, mixing Mediterranean dishes with exotic game such as antelope and wild boar. Though housed in a Spanish-tiled cottage that once served as the jail, Terra diners don’t want to escape from its organic meats and home-garden-grown vegetables.

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