The W Hollywood Residences
By Michael Ventre
The inhabitants of the new W Hollywood Residences can order steak frites and crème brulee at 3:30 AM if they so desire. Or they can have a masseuse come to them in a moment’s notice. And there’s always dancing on the roof. This is all because the W Hollywood Residences offer the same amenities as the adjacent W Hollywood hotel. Its inhabitants are like permanent hotel guests, only with a mortgage. Therefore, the options are dizzying.
Located in the new complex at the iconic intersection of Hollywood and Vine atop the Metro subway station, the W Hollywood Residences contain 143 private units amid an overall theme of Tinseltown glamour in a modern context. They’re for anyone who can afford the asking price, which begins at $600,000 and extends into the millions. But the W Hollywood Residences are especially ideal for the bicoastal executive, actor, musician or other busy professional who might find the tube access to Downtown or Universal City a welcome alternative to the fidgety ordeal of sitting in traffic in a rental car.
“It’s hard for some people to imagine being near a transit portal is a discernable part of luxury,” says Marty Collins, president and CEO of Gatehouse Capital, the company behind the design and development of W Hollywood Hotel & Residences. “But that’s a big part of it. People who work Downtown can get here in 10 minutes.”
The development offers plenty of incentives to work from home, too, including an unparalleled rooftop experience that includes individual cabanas with fire pits, a 25-meter lap pool and an awe-inspiring view. The roof of the hotel also houses Drai’s Hollywood nightclub, where residents will have a personal VIP host to handle all requests.
The W Hollywood Residences will live by one creed: “Whatever/Whenever.” Needless to say, that presents a lot of options.
Fashion shoot: December 2013 issue of Los Angeles Confidential magazine.