In the 60s, a typical member of rock ’n’ roll royalty might have flopped into a groovy hotel that featured red-velvet drapes, paisley pillows and cavernous rooms equipped with record players and stacks of vinyl. In 2010 and beyond, one can find the same accommodations at The Redbury hotel, opened in Hollywood in September. 

The decade is different, but the vibe is similar. Thanks to entrepreneur Sam Nazarian and creative visionary/award-winning photographer Matthew Rolston, The Redbury at Hollywood and Vine offers the counterculture aesthetic for guests who run the gamut from corporate suits to tie-dyed T-shirts and who just might stage an impromptu love-in over the prices. “I think people are tired of the super high-design product,” says Nazarian. “Not that that isn’t beautiful. But I think there’s a market opening for design with a story, with rooms that range from 800 to 1,000 square feet and come with a sense of home.” 

Conceived as chic and playful, The Redbury offers 57 flats in five different categories, with accoutrements that include English antiques, European-style kitchens with gas burners, vintage rock posters, Persian rugs and turntables with vinyl records. There are also the staples of modern-day hotel living, including high-speed Wi-Fi and flatscreen HDTVs.

A Quick Tour of the Redbury