DR. LAWRENCE M. KOPLIN
465 N. Roxbury Dr., Suite 800, Beverly Hills, 310-277-3223; drkoplin.com
YEARS IN BUSINESS: 26
HOW MANY DOCTORS: Two
SPECIALTY: Rejuvenation of face and neck, lipofi ll, fat grafting and all things having to do with breasts
PROCEDURES INCLUDE: Rejuvenation of the face and neck, breast reduction, lift and augmentation and repair of augmentation
PHILOSOPHY: “I make my income from the people I operate on, but I make my reputation from the ones I turn away,” says Koplin. “There are a lot of people who have had too much surgery, are unrealistic or are doing it for the wrong reasons.”
BIGGEST CHALLENGE: “My biggest challenge is to try and run a successful and profitable business doing something I love so much I would do it for free.”
TOP CLIENTS: Mostly studio executives, studio heads, directors, corporate presidents, philanthropists and A-list celebrities
THE ECONOMY: Business had been down about 15 to 20 percent, but it has rebounded over the past fi ve months.
OFFICE VIBE: Small, boutiquelike, happy, comfortable
DR. ADRIAN YI
16311 Ventura Blvd., Suite 550, Encino, 818-986-7900; adrianyimd.com
YEARS IN BUSINESS: 11
HOW MANY DOCTORS: Two
SPECIALTY: Facial plastic surgery
PROCEDURES INCLUDE: Brow lift, eyelid surgery, face and neck lift, rhinoplasty or nasal surgery, otoplasty, facial implants, fat transfer, facial injections, laser surgery and micro-liposuction
PHILOSOPHY: “I want to be able to sleep at night, so I don’t do anything that I wouldn’t do to myself or my family and friends,” says Yi.
BIGGEST CHALLENGE: “Meeting the expectations of certain patients. I think that’s the same for every surgeon.”
TOP CLIENTS: Classified
THE ECONOMY: Probably a 20 percent reduction in cosmetic surgeries, and a 10 percent drop in injectables since the peak of 2007. But surgical-procedure scheduling appears to be up for the rest of 2009.
OFFICE VIBE: Comfortable, low-key, friendly















