Sprinkles Cupcakes Take to Streets
by Sari Anne Tuschman
Craving a sprinkles cupcake but just can’t bear the thought of standing in that inevitable line outside the Beverly Hills outpost of the original cupcake-only bakery? Your dessert prayers have been answered! Sprinkles has taken to the Los Angeles streets in—you guessed it—the Sprinklesmobile. The customized, branded Mercedes van (did you expect any less from Beverly Hills cupcakes?) makes it easier to get your hands on those droolworthy black-and-white, chai latte, chocolate-marshmallow, peanut butter-chocolate and countless other delectable treats, no matter where you are.
The chocolate-brown, impossible-to-miss van sports the trademark Sprinkles dot and stops at many places that aren’t in close proximity to the bakery, specifically LA’s beach towns. The vehicle wasted no time embedding itself in the Los Angeles scene—it has already made a visit to the Entourage set and hit a private party in Malibu. That’s right, you too can rent the cupcake-lover’s dream for your private event. And it should come as no surprise that the Sprinklesmobile—which holds up to 1,500 cupcakes—is online, announcing its location stops via Twitter (twitter.com/sprinklesmobile).
Can’t decide what to order? For inspiration, check out the array of flavors scrolled around the base of the van. Talk about a sweet ride.
PHOTOGRAPH BY JESSICA BOONE
Fashion shoot: December 2013 issue of Los Angeles Confidential magazine.