As their retail empire expands, husband and wife design duo Jason and Laura O'Dell keep it in the family.
Although Jason and Laura O’Dell already run three apparel businesses (The Odells, Porridge, and their just-launched men's line, B&D), they’re powering up again this fall: The couple are introducing a new wallpaper design available exclusively at their Silver Lake boutique, Bucks & Does, and launching men's denim pieces under their B&D label. This spring, they also expand into children’s wear—all of this after debuting a capsule collection inspired by their Silver Lake ’hood last year (with proceeds going toward the Silver Lake Reservoir Conservancy). Phew!
The foray into wallpaper stems from Laura’s love of textile designs. “I adore color and patterns, as you can see with The Odells, so it made sense to expand into homewares,” she says. Jason, a former pro skateboarder and photographer, is more keen on the menswear: “I’m really excited about the denim launch,” he says. “It’s all USA-made, using American selvage denim.” And when it comes to designing for kids, “I always said I’d never do kids’ clothing until I had [children of my own],” says Laura. Now that she and Jason have two, “We decided to do mini versions of our bestsellers!”