A Vegas Venue for You
By Karen Rose
FROM LEFT: The VIP Red Room at Pure Nightclub; Pure’s four-story Terrace; Noir Bar
When you look at it strictly from a square-mile point of view, Las Vegas’ main drag is actually something of a small space. The Strip, ground zero for activity and play, is really only several blocks long; difficult to walk, but very easy to take in via a short taxi ride. So when one company manages to operate nine successful venues—each different from the next—in such an intimate, cutting-edge and competitive environment, it’s an impressive feat. For Pure Management Group, whether it’s megaclubs or a chic poolside hang, mastering the art of the crowd-please is second nature; there’s nothing these innovators can’t handle.
From Coyote Ugly, PMG’s first venue (which opened at New York-New York Hotel & Casino in 2001), to this summer’s relaunch of sushi hot spot Social House at Crystals in MGM’s CityCenter and, most recognizably, the eponymous Pure Nightclub at Caesars Palace Las Vegas Hotel & Casino, PMG sets the standard for Vegas nightlife. And with the elegant Venus Pool Club—also at Caesars—they raise the bar on the daylight hours as well.
Pure Nightclub itself is like three clubs in one: the striking White Room, the exclusive VIP Red Room and the stunning, four-story Terrace—Vegas’ largest year-round outdoor nightlife venue. Both Pure and sister megaclub LAX Nightclub at Luxor are where those in the know go to check out celebrity performers and DJs. LAX guests can enter the exclusive, intimate Noir Bar via a secret passageway. Fashion fiends flock to the glammed-out Christian Audigier The Nightclub at Treasure Island, and Luxor’s Company Lounge is the classiest neighborhood bar in town—definitely the place to meet up with friends before hitting the clubs.
If it’s raucous good times you’re after, you want the wild, stunt-performing bartenders and dancers of Coyote Ugly or the down-and-dirty dining, drinking and dancing at Dick’s Last Resort and its ridiculously funny resident entertainer, Taco, whose job is to guarantee guests a good time (do not miss the “Water Show”). And no matter where you go at night, you can’t go wrong spending your days in the oasis of luxury that is the Venus Pool Club.
Whatever kind of fun you’re looking for, Pure Management Group’s venues are a necessary part of your Vegas adventure.
Fashion shoot: December 2013 issue of Los Angeles Confidential magazine.