This June, charismatic Italian stylist and L’Oréal Professionnel spokesperson Rossano Ferretti conquers Beverly Hills with his sleek, 14-chair, 5,000-square-foot hair spa and ultrapersonalized method. “We follow the force of the hair and dance around it,” says the go-to guru for boldface names including Linda Evangelista and Natalie Morales. “My code is respect and harmony—without harmony you cannot build beauty.” 345 N. Canon Dr., Beverly Hills; metodorossanoferretti.com

This summer the hottest name for every accessory-obsessed fashionista is BesoBeso. The SoCal jewelry line is the brainchild of fresh-faced designer Jacqueline Brown, who mixes Italian gold with candy-colored agate, gemstones and diamonds—like in her bold paisley-esque Alas earrings (RIGHT)—for the ultimate boho-luxe look. Kitson, 115 S. Robertson Blvd., LA; shopkitson.com

“When people are surfing, [they] want to feel faster, lighter, more flexible and dry,” says Ryan Hurley, VP of design for Hurley. And the brand’s Phantom boardshorts (PICTURED, $150 ) use Nike technology to meet all of those needs. Consider surfwear officially revolutionized. Huntington Surf and Sport, 300 Pacific Coast Hwy., Huntington Beach; hsssurf.com

Alternative, the simplebut- chic basics fashion line, chose Venice for its first-ever retail shop (1337 Abbot Kinney Blvd., Venice). The 1920s Craftsman-style house in which the shop is located has a landscaped Zen garden and dressing rooms made from old shipping crates. Summer finds include ikat skirts, comfy Baja and Bajita hoodies and star-print tanks.

After the success of its menswear collection of customizable suiting, local label Franklin + Gower has launched a women’s line with a preppy-chic selection of blazers and shorts. With so many customizable finishing trims in vibrant prints and patterns to choose from, we can’t wait to play designer.

Hi-tech mechanical display cases house Swissmade watches at the 1,500-square-foot Hublot Genève (9470 Brighton Way, Beverly Hills). The store features a black and offwhite color palette and carries coveted Hublot styles, including the limited-edition King Power Ayrton Senna made from materials used in Formula 1 race car drivers’ suits.

The West Coast’s first Sperry Top-Sider store has debuted at Westfield Century City with a distinctively yacht-club vibe (10250 Santa Monica Blvd., LA). Shop the men’s, women’s and children’s collections, where you’ll fi nd colored polos, preppy belts and recycled sailcloth tote bags. The Band of Outsiders for Sperry Top-Sider collection, featuring reconstructed penny loafers and bright chukkas, is also worth checking out.

The dog tag is having a fashion moment thanks to Polo Ralph Lauren teaming up with The Michael J. Fox Foundation for Parkinson’s Research. The collaboration has produced a limited-edition collection of necklaces in vintage nickel-plated brass bearing such phrases as BE INVOLVED and BE BOLD. 141 N. Robertson Blvd., West Hollywood

Tommy Hilfiger is taking his khaki dreams around the world this summer with a traveling pop-up shop featuring a capsule collection of prepster essentials. Designed with whimsy in mind, the collection is full of madras shirts, colorful chinos, chambray, gold buttons and endless nautical details. When the shop hits LA June 10, break out your boat shoes and check out the Montauk-inspired house and the luxe lifestyle merchandise inside.

To commemorate Santa Maria Novella’s 400th anniversary, the Italian beauty brand releases its latest scent: the limited-edition 1612 Colonia Ottone ($210). Notes of bergamot, pepper, cedarwood and sandalwood give this fragrance a masculine appeal, though it’s considered unisex. 8411 Melrose Pl., LA; lafcony.com