Max Mara’s new “Hollywood Bag” is on its way to becoming a celebrity in its own right. Hitting select stores soon, the handbag ($2,390) is already catching buzz for its practical design, luxe calf-skin detailing, and presence on the arm of It-girl Chloe Grace Moretz. 

Twenty percent of the chic carryall’s sales will benefit longtime Max Mara-supported non-profit organization, Women In Film, which works to preserve the legacy of females in entertainment. Moretz, the 2012 recipient of Women In Film’s prestigious Max Mara Face of the Future award (a title previously bestowed upon Katie Holmes, Emily Blunt, and Ginnifer Goodwin), has been spotted carrying the nude version of the bag, which also comes in black. 451 N. Rodeo Dr., Beverly Hills, 310-385-9343

For more Max Mara, see our story on director of retail for Max Mara USA, Maria Giulia Maramotti>