IOMA’s new line of beautifying body products comes to Saks Fifth Avenue just in time for swimsuit season. Like its original products for face, IOMA’s six-product Body Range collection ($60-$115) is backed by endless amounts of scientific research used to target and treat specific skin issues. Look for standouts including a trio of ultra-hydrating creams to benefit hands, body, and rough spots like knees and elbows, plus a purifying body scrub that exfoliates using a gentle mix of coconut shell, cranberry seeds, and orange peel. A cellulite-reducing slimming and contour gel is sure to be a summer favorite for women, but the collection is fragrance-free to suit both sexes.
Designed by Dr. Jean Michel Karam as a customizable treatment program that yields measurable results, IOMA famously uses a biometric skin analysis system to visibly track the skin’s progress as it’s being treated.The Paris-based brand made its way to the US in late 2011, launching exclusively at Saks Fifth Avenue in Beverly Hills and Manhattan. IOMA is also set to be available online soon (saksfifthavenue.com, April 30; ioma-paris.com, May). Saks Fifth Avenue, 9600 Wilshire Blvd., Beverly Hills, 310-275-4211